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1

Consumers' personal values and sales promotion preferences effect on behavioural intention and purchase satisfaction for consumer product

Fam, Kim‐Shyan, Teck Weng, Jee, Cyril de Run, Ernest

Journal:

Asia Pacific Journal of Marketing and Logistics

Year:

2013

Language:

english

File:

PDF, 172 KB

english, 2013

2

The influence of religion on attitudes towards the advertising of controversial products

Shyan Fam, Kim, Waller, David S., Zafer Erdogan, B.

Journal:

European Journal of Marketing

Year:

2004

Language:

english

File:

PDF, 318 KB

english, 2004

3

Applying transaction utility theory to sales promotion – the impact of culture on consumer satisfaction

McNeill, Lisa S., Fam, Kim Shyan, Chung, Kim

Journal:

The International Review of Retail Distribution and Consumer Research

Year:

2014

Language:

english

File:

PDF, 153 KB

english, 2014

4

Dealing with Institutional Distances in International Marketing Channels: Governance Strategies That Engender Legitimacy and Efficiency

Yang, Zhilin, Su, Chenting, Fam, Kim-Shyan

Journal:

Journal of Marketing

Year:

2012

Language:

english

File:

PDF, 140 KB

english, 2012

5

Branding universities in Asian markets

Gray, Brendan J., Shyan Fam, Kim, Llanes, Violeta A.

Journal:

Journal of Product & Brand Management

Year:

2003

Language:

english

File:

PDF, 255 KB

english, 2003

6

Small business industrial buyers' price sensitivity: Do service quality dimensions matter in business markets?

Fue Zeng, Zhilin Yang, Yongqiang Li, Kim-Shyan Fam

Journal:

Industrial Marketing Management

Year:

2011

Language:

english

File:

PDF, 252 KB

english, 2011

7

Sales promotion in Asia: successful strategies for Singapore and Malaysia

Fam, Kim‐Shyan, McNeill, Lisa

Journal:

Asia Pacific Journal of Marketing and Logistics

Year:

2013

Language:

english

File:

PDF, 154 KB

english, 2013

8

Advertising of controversial products:a cross‐cultural study

Waller, David S., Fam, Kim‐Shyan, Zafer Erdogan, B.

Journal:

Journal of Consumer Marketing

Year:

2005

Language:

english

File:

PDF, 250 KB

english, 2005

9

An Examination of Sales Promotion Programs in Hong Kong: What the Retailers Offer and What the Consumers Prefer

Yang, Lin, Cheung, Wah-Leung, Henry, James, Guthrie, John, Fam, Kim-Shyan

Journal:

Journal of Promotion Management

Year:

2010

Language:

english

File:

PDF, 125 KB

english, 2010

10

Attracting New Clients

Fam, Kim Shyan, Waller, David S.

Journal:

Journal of Promotion Management

Year:

2000

Language:

english

File:

PDF, 163 KB

english, 2000

11

When are influentials equally influenceable? The strength of strong ties in new product adoption

Zhang, Honghong, Fam, Kim-Shyan, Goh, Tiong-Thye, Dai, Xin

Journal:

Journal of Business Research

Year:

2018

Language:

english

File:

PDF, 371 KB

english, 2018

12

The influence of religion on Islamic mobile phone banking services adoption

Sun, Susan, Goh, Tiong, Fam, Kim‐Shyan, Xue, Yang, Xue, Yang

Journal:

Journal of Islamic Marketing

Year:

2012

Language:

english

File:

PDF, 169 KB

english, 2012

13

Determinants of shoe retailers' perceptions of promotion tools

Kim Shyan Fam, Bill Merrilees

Journal:

Journal of Retailing and Consumer Services

Year:

1996

Language:

english

File:

PDF, 819 KB

english, 1996

14

A critical model of brand experience consequences

Fam, Kim‐Shyan, Shamim, Amjad, Mohsin Butt, Muhammad

Journal:

Asia Pacific Journal of Marketing and Logistics

Year:

2013

Language:

english

File:

PDF, 109 KB

english, 2013

15

Agency-Client Relationship Factors Across Life-Cycle Stages

Fam, Kim-Shyan, Waller, David

Journal:

Journal of Relationship Marketing

Year:

2008

Language:

english

File:

PDF, 134 KB

english, 2008

16

Attributes of Likeable Television Commercials in Asia

Journal:

Journal of Advertising Research

Year:

2008

Language:

english

File:

PDF, 121 KB

english, 2008

17

Client-Agency Relationships

Gray, Vaughan Ronald, Fam, Kim Shyan

Journal:

Journal of Promotion Management

Year:

2001

Language:

english

File:

PDF, 90 KB

english, 2001

18

Cultural values and advertising in Malaysia: views from the industry

Waller, David S., Shyan Fam, Kim

Journal:

Asia Pacific Journal of Marketing and Logistics

Year:

2000

Language:

english

File:

PDF, 242 KB

english, 2000

19

Beliefs about advertising in China: empirical evidence from Hong Kong and Shanghai consumers

Jozsa, Laszlo, Insch, Andrea, Krisjanous, Jayne, Fam, Kim‐Shyan

Journal:

Journal of Consumer Marketing

Year:

2010

Language:

english

File:

PDF, 120 KB

english, 2010

20

The role of renqing in mediating customer relationship investment and relationship commitment in China

Guicheng Shi, Yizheng Shi, Allan K.K. Chan, Matthew Tingchi Liu, Kim-Shyan Fam

Journal:

Industrial Marketing Management

Year:

2011

Language:

english

File:

PDF, 287 KB

english, 2011

21

Chinese Cultural Values and Personal Referral Sources in International Education Choice

Gray, Vaughan, Fam, Kim Shyan, Che, Yu, Singh, Gurmeet

Journal:

Journal of Promotion Management

Year:

2015

Language:

english

File:

PDF, 303 KB

english, 2015

22

Controversial product advertising in China: perceptions of three generational cohorts

Kim-Shyan Fam, David S. Waller, Fon-Sim Ong, Zhilin Yang

Journal:

Journal of Consumer Behaviour

Year:

2008

Language:

english

File:

PDF, 98 KB

english, 2008

23

Ethnic food consumption intention at the touring destination: The national and regional perspectives using multi-group analysis

Ting, Hiram, Fam, Kim-Shyan, Jun Hwa, Jacky Cheah, Richard, James E., Xing, Nan

Journal:

Tourism Management

Year:

2019

Language:

english

File:

PDF, 557 KB

english, 2019

24

Chinese negotiation practice: a perspective from New Zealand exporters

Stark, Anna, Fam, Kim‐Shyan, Waller, David S., Tian, Zhilong

Journal:

Cross Cultural Management An International Journal

Year:

2005

Language:

english

File:

PDF, 352 KB

english, 2005

25

Researching Asian consumer culture in the global marketplace

Yuri Seo, Dr., Seo, Yuri, Fam, Kim-Shyan

Journal:

Qualitative Market Research / An International Journal

Year:

2015

Language:

english

File:

PDF, 129 KB

english, 2015

26

Four alternative models of online purchase behavior in the Asia‐Pacific Region

Fam, Kim‐Shyan, Muthaly, Siva, Ha, Hong‐Youl

Journal:

Asia Pacific Journal of Marketing and Logistics

Year:

2009

Language:

english

File:

PDF, 200 KB

english, 2009

27

Business marketing in BRIC countries

Sergio Biggemann, Kim-Shyan Fam

Journal:

Industrial Marketing Management

Year:

2011

Language:

english

File:

PDF, 146 KB

english, 2011

28

Cultural and sub‐cultural differences in reliability

Fam, Kim‐Shyan, Moschis, George P., Sim Ong, Fon, Abessi, Masoud, Yamashita, Takako, Mathur, Anil

Journal:

Asia Pacific Journal of Marketing and Logistics

Year:

2013

Language:

english

File:

PDF, 159 KB

english, 2013

29

Cultural values and effective executional techniques in advertising

Okazaki, Shintaro, Fam, Kim‐Shyan, Grohs, Reinhard

Journal:

International Marketing Review

Year:

2007

Language:

english

File:

PDF, 240 KB

english, 2007

30

Primary influences of environmental uncertainty on promotions budget allocation and performance: A cross-country study of retail advertisers

Kim-Shyan Fam, Zhilin Yang

Journal:

Journal of Business Research

Year:

2006

Language:

english

File:

PDF, 140 KB

english, 2006

31

Marketing of postgraduate education in Taiwan: issues for foreign universities

Fam, Kim‐Shyan, Muthaly, Siva, Lobo, Antonio C., Song Jen‐Yuan, Jimmy

Journal:

Asia Pacific Journal of Marketing and Logistics

Year:

2013

Language:

english

File:

PDF, 91 KB

english, 2013

32

Cultural values and personal selling

Shyan Fam, Kim, Merrilees, Bill

Journal:

International Marketing Review

Year:

1998

Language:

english

File:

PDF, 192 KB

english, 1998

33

The effect of multi‐level factors on MNEs' market entry success in a small emerging market

Fam, Kim‐Shyan, Perks, Keith J., Hogan, Stephen P., Shukla, Paurav

Journal:

Asia Pacific Journal of Marketing and Logistics

Year:

2013

Language:

english

File:

PDF, 196 KB

english, 2013

34

[IEEE 2011 International Conference on Management and Service Science (MASS 2011) - Wuhan, China (2011.08.12-2011.08.14)] 2011 International Conference on Management and Service Science - Investigation and Reflection of the Development of Green Advertising in Chinese Automobile Industry

Dai, Xin, Fam, Kim-Shyan, Mao, Jianghua, Huang, Juan

Year:

2011

Language:

english

File:

PDF, 214 KB

english, 2011

35

Marketing to different Asian communities

Fam, Kim‐Shyan, Massey, Graham R., Waller, David S., Wang, Paul Z., Lanasier, Evi V.

Journal:

Asia Pacific Journal of Marketing and Logistics

Year:

2013

Language:

english

File:

PDF, 222 KB

english, 2013

36

Guest editorial

Fam, Kim-Shyan, She, Shuo, Kadirov, Djavlonbek

Journal:

Asia Pacific Journal of Marketing and Logistics

Year:

2020

File:

PDF, 626 KB

2020

37

Advertising dislikeability in Asia

Fam, Kim‐Shyan, Fam, Kim‐Shyan, Waller, David S., Cyril de Run, Ernest, He, Jian

Journal:

Asia Pacific Journal of Marketing and Logistics

Year:

2013

Language:

english

File:

PDF, 107 KB

english, 2013

38

Media

Keane, Lara, Fam, Kim-Shyan

Journal:

Journal of Promotion Management

Year:

2005

Language:

english

File:

PDF, 724 KB

english, 2005

39

In‐store marketing: a strategic perspective

Oly Ndubisi, Nelson, Fam, Kim‐Shyan, Merrilees, Bill, Richard, James E., Jozsa, Laszlo, Li, Yongqiang, Krisjanous, Jayne

Journal:

Asia Pacific Journal of Marketing and Logistics

Year:

2011

Language:

english

File:

PDF, 83 KB

english, 2011

40

A promotion mix budgeting model for retailing

Fam, Kim Shyan, Merrilees, Bill

Journal:

The International Review of Retail Distribution and Consumer Research

Year:

1996

Language:

english

File:

PDF, 1.12 MB

english, 1996

41

Like it or not: differences in advertising likeability and dislikeability within Asia

Gazley, Aaron, Krisjanous, Jayne, Fam, Kim‐Shyan, Grohs, Reinhard

Journal:

Asia Pacific Journal of Marketing and Logistics

Year:

2012

Language:

english

File:

PDF, 193 KB

english, 2012

42

When hot and noisy is good

Fam, Kim‐Shyan, Warden, Clyde A., Chen, Judy F.

Journal:

Asia Pacific Journal of Marketing and Logistics

Year:

2009

Language:

english

File:

PDF, 640 KB

english, 2009

43

Commercializing artistic authenticity via collaborative design

Fam, Kim‐Shyan, Bai, Yuli, Tan, Jeanne, Choi, Tsan‐Ming, Au, Raymond

Journal:

Asia Pacific Journal of Marketing and Logistics

Year:

2009

Language:

english

File:

PDF, 205 KB

english, 2009

44

Addressing the Advertising of Controversial Products in China: An Empirical Approach

Kim-Shyan Fam, David S. Waller, Zhilin Yang

Journal:

Journal of Business Ethics

Year:

2009

Language:

english

File:

PDF, 189 KB

english, 2009

45

Developers and terminators in hypermarkets' relationships with Chinese customers

Fam, Kim‐Shyan, Stanworth, James O.

Journal:

Asia Pacific Journal of Marketing and Logistics

Year:

2009

Language:

english

File:

PDF, 221 KB

english, 2009

46

Touring destination and intention to consume indigenous food

Fam, Kim-Shyan, Syed Annuar, Sharifah Nurafizah, Tan, Kim Lim, Lai, Franklin Hazley, Ingko, Ida Anak

Journal:

British Food Journal

Year:

2020

File:

PDF, 188 KB

2020

47

Publishing success of marketing academics: antecedents and outcomes

Richard, James E., Plimmer, Geoff, Fam, Kim-Shyan, Campbell, Charles

Journal:

European Journal of Marketing

Year:

2015

Language:

english

File:

PDF, 623 KB

english, 2015

48

How to save the wounded self: Power distance belief's moderation of self‐identity threat and status‐related consumption

Cui, Hong‐jing, Fam, Kim‐Shyan, Zhao, Tai‐yang, Xu, Wei, Han, Cheng

Journal:

Journal of Consumer Behaviour

Year:

2019

Language:

english

File:

PDF, 1.48 MB

english, 2019

49

The relationship between attitude and behavior: an empirical study in China

Fam, Kim‐Shyan, Li, Jianyao, Mizerski, Dick, Lee, Alvin, Liu, Fang

Journal:

Asia Pacific Journal of Marketing and Logistics

Year:

2009

Language:

english

File:

PDF, 198 KB

english, 2009

50

Advancing research on computer game consumption: A future research agenda

Seo, Yuri, Buchanan-Oliver, Margo, Fam, Kim-Shyan

Journal:

Journal of Consumer Behaviour

Year:

2015

Language:

english

File:

PDF, 191 KB

english, 2015

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